Digital Marketing

1. Fundamentals of Digital Marketing

• Evolution of digital marketing
• Key concepts and terminology
• Current trends and future predictions

2. Consumer Behavior and Online Buying Process

• Understanding consumer psychology
• Online customer journey and touch points
• Conversion optimization strategies

3. Core Components of Digital Marketing

• Breakdown of key digital marketing channels: SEO, Social Media Marketing, Email Marketing, Content Marketing, and Paid Advertising.

4. The Power of Online Presence: Why Digital Marketing Matters

• The importance of having a strong online presence and how digital marketing helps businesses grow.

5. The Future of Digital Marketing: Trends and Innovations

• A look at emerging trends in digital marketing, such as AI, video marketing, and personalization.

1. Building Effective Email Campaigns

• Email list building and segmentation
• Designing mobile-responsive email templates
• A/B testing and optimizing email performance

2. Marketing Automation and CRM Integration

• Lead nurturing workflows and drip campaigns
• Customer relationship management systems
• Personalization and dynamic content

1. Content Strategy and Planning

• Identifying target audience and goals
• Content ideation and creation
• Content distribution and amplification

2. Blogging and Guest Posting

• Setting up a blog using WordPress
• Writing SEO-friendly blog posts
• Guest blogging outreach and best practices

1. Social Media Strategy and Planning

• Identifying target audience and platforms
• Content planning and editorial calendar
• Social media listening and reputation management

2. Facebook and Instagram Marketing

• Facebook Business Manager and ad creation
• Audience targeting and remarketing
• Instagram influencer marketing

3. Twitter and LinkedIn Marketing

• Building a professional presence on LinkedIn
• Twitter advertising and engagement strategies
• Social media analytics and reporting

1. HTML and CSS Basics

• Introduction to HTML5 and CSS3
• Semantic markup and best practices
• Responsive web design principles

2. Content Management Systems (CMS)

• WordPress website development
• Customizing themes and plugins
• Mobile-friendly website optimization

3. Introduction to WordPress

• Getting Started with WordPress
• Customizing WordPress with Themes
• Working with Plugins
• WordPress Settings and Configuration
• WordPress Security Essentials

4. Free Domain and Hosting ,SSL For Website Set up

1. On-Page SEO Optimization

• Keyword research and analysis
• Meta tags, headings, and content optimization
• URL structure and internal linking

2. Off-Page SEO Techniques

• Link building strategies and best practices
• Social media signals and SEO
• Local SEO optimization for businesses

3. Technical SEO and Website Performance

• XML sitemaps and robots.txt
• Website speed optimization
• Mobile SEO considerations

4. SEO paid tools for Website Audit, Competitor Digging & Data Analysis

• UBBERSUGGEST
• A HREF
• SEM RUSH
• PINGDOM
• MOZ
• SEO QUAKE

1. Introduction to Web Analytics

• Importance of data-driven decision making
• Setting up Google Analytics and tracking codes
• Key metrics and performance indicators

2. Conversion Rate Optimization (CRO)

• Conversion funnel analysis and optimization
• A/B testing and multivariate testing
• Heatmaps and user behavior analysis

1. Google Ads (formerly AdWords)

• Campaign setup and management
• Keyword targeting and ad copywriting
• Ad extensions and landing page optimization

2. Bing Ads and Alternative PPC Platforms

• Creating and optimizing campaigns
• Targeting options and bidding strategies
• Conversion tracking and campaign measurement

1. Video Creation and Optimization

• Planning and scripting video content
• Video production and editing tools
• YouTube SEO and video optimization

2. YouTube Advertising and Video Promotion

• Creating and managing YouTube ad campaigns
• TrueView ads and targeting options
• Video analytics and performance tracking

1. Affiliate Marketing Strategies

• Finding affiliate products and networks
• Building affiliate websites and landing pages
• Tracking and optimizing affiliate campaigns

2. Influencer Marketing Campaigns

• Identifying and partnering with influencers
• Influencer outreach and negotiation
• Measuring influencer campaign ROI

1. Understand the fundamentals of Online Reputation Management.

2. Learn to monitor online mentions and brand reputation.

3. Develop strategies to handle negative reviews and feedback.

4. Explore tools for ORM and data analytics.

5. Build and maintain a positive online image.

6. Implement crisis management and brand communication strategies.

1. Understand the components of a comprehensive digital marketing report.

2. Learn how to analyze and interpret marketing metrics and KPIs.

3. Develop skills for writing professional digital marketing reports.

4. Explore tools for creating visual representations of data.

5. Master presentation techniques for delivering digital marketing insights.

6. Understand how to tailor reports and presentations for different audiences (clients, stakeholders, and internal teams).

1. Understand the basics of WhatsApp Business and its benefits for automation.

2. Learn how to use WhatsApp API for business purposes.

3. Build and implement WhatsApp chatbots.

4. Integrate WhatsApp with CRM systems and automation tools.

5. Design and manage automated messaging workflows.

6. Understand compliance and legal considerations for WhatsApp automation.

1. Build professional resumes and cover letters tailored to specific job roles.

2. Develop confidence and skills for different types of interviews.

3. Improve communication and networking skills.

4. Understand the dynamics of corporate culture and soft skills for workplace success.

5. Learn strategies for long-term career development and transformation.

6. Set clear career goals and develop a personalized action plan.